Deployment period:
- February 20 - June 12, 2020
Objective:
- disseminating information online and informing the target public about the correct delivery of used equipment in appliance stores or collection centers. And, at the same time, educating the population through the power of example
Mechanism:
Contracted influencers are invited to promote the campaign and participate in the EcoChallenge Contest (optional), making posts to promote the above information. They will take steps to recycle waste electrical and electronic equipment and, through the Contest, will also encourage their community to adopt good practices.
Contest rules are available here.
The information note is available here.